Effective concepts
Conceptualizing services, products, and processes enables scalability. Service design and productization help to increase production efficiency and facilitate sales.
By working together on expertise, working methods and the desired customer experience, a whole is created that can be effectively communicated and marketed. Often, critical observations are also made during the conceptualization process and a common understanding is achieved within the company.
Conceptualization is about goals, resources, decisions and crystallization. You have the goal and resources, we help you make choices and crystallize.
We develop our own and our customers' concepts. You can also turn to us for development projects!
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Conceptualization: the common thread of marketing and communications
Research
At the beginning of the conceptualization project, the project's goals and resources are mapped. At this stage, we also get to know the customer's brand and strategy - the new concept is based on them.
The goals, the budget and the level of the customer's own participation determine the working methods. According to them, a schedule is built for workshops, interviews and studies, as well as for the finished concept.
Processing
The concept is built in cooperation with the customer. Stakeholders, customers and staff are involved as needed. The processing phase can include building the service path, productization and communication parts.
Workshops are often rewarding in other ways than from the point of view of the future concept. In particular, the cooperation of employees and partners in the workshops increases the spirit of togetherness and may give rise to completely new ideas, such as the following cooperation projects!
Ready concept
During and after the processing phase, our office pulls the design and findings together. We combine, crystallize and compile the new concept into an easily communicated form - taking into account the customer's comments.
Crystallization is constantly compared critically with goals and strategy, the end result must be uncompromisingly in line with these.
If the conceptualization is done as a funded project, we also support the customer in its reporting.
Ongoing projects
A concept aimed at reducing unnecessary consumption
Audio version of homepages
Quality management service concept
